Why and How to Startup

Counterintuitive Reasons and Strategies

Here you can find a few webinars and essays about the counter-intuitive reasons and strategies that led to success the new generations of entrepreneurs. They are thoughts our founder Marco Trombetti elaborated while mentoring the founders of the startup we invested in, and end up becoming a book named The New Prince – Why and how to startup. They are straight to the point, without claiming to please everyone with half-truths.


How to Pitch

Building Products People Love

How to Raise Money