Why and How to Startup

Counterintuitive Reasons and Strategies

Here you can find a few essays about the counterintuitive reasons and strategies that led to success the new generations of entrepreneurs. They have been written by our founder Marco Trombetti while mentoring the founders of the startup we invested in, and end up becoming a book named The New Prince – Why and how to startup. They are straight to the point, without claiming to please everyone with half-truths.

Motivation

Where to find the motivation you need to startup

Luck

How to be a lucky entrepreneur

Happiness

About a company mission

Pitch

How to pitch your startup to an investor

Diversity

Why you should invest in your diversity

Future

How to identify, surf and anticipate growing macro trends

Where

Why to startup where you already are

Make

How to go through a product market fit process

Engineers

How to motivate engineers and make them more productive

Decisions

About the why of every choice you will take

Money

How investors think

Love

Why you should think about those who come after you

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